Vivo Meditation

UX/UI design

Challenge

The challenge was to develop a meditation app for Vivo that met stakeholder expectations while integrating video content created by a specialist. The focus was on providing an intuitive and effective experience that addressed real user needs, competing in the digital wellness market.

My Role

Lead Product Designer (UX/UI), Creative Director, Testing and Research

Research

Stakeholders: Workshops to align expectations.

Users: Interviews revealed the need for a lightweight app with reminders and progress tracking. Headspace was the most cited.

Market Research: Benchmarking of popular apps.

Development

Prototyping and user testing ensured a simple and effective experience. The app had a successful launch in terms of downloads but struggled to retain active users due to content being locked for non-subscribers.

Results & Learnings

User research informed a simple meditation experience with reminders and progress tracking. Despite strong initial download numbers, locking content for non-subscribers made retention difficult. The key lesson was that an intuitive interface alone cannot remove business-model friction: acquisition, access to content and continued engagement need to be considered together.

Vivo Meditation

Challenge

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